Researchers have found that your Facebook likes reflect your private traits and attributes. It’s a perfectly sensible hypothesis. However, the findings surprised with the strength of the predictions, and the wealth of bizarre Likes that were found to be the most predictive.
For example, the best predictors of high intelligence include “Thunderstorms,” “The Colbert Report,” “Science,” and “Curly Fries,” whereas low intelligence was indicated by “Sephora,” “I Love Being A Mom,” “Harley Davidson,” and “Lady Antebellum.” Good predictors of male homosexuality included “No H8 Campaign,” “Mac Cosmetics,” and “Wicked The Musical,” whereas strong predictors of male heterosexuality included “Wu-Tang Clan,” “Shaq,” and “Being Confused After Waking Up From Naps.” Although some of the Likes clearly relate to their predicted attribute, as in the case of No H8 Campaign and homosexuality, other pairs are more elusive; there is no obvious connection between Curly Fries and high intelligence.
Wait, there’s more. Here’s a more detailed table breaking down the highly predictive Likes for each dichotomy.
Friends - Many:
The Dollar You Are Holding Could’ve Been In A Stripper’s Butt Crack
Friends - Few:
Walking With Your Friend & Randomly Pushing Them Into Someone/Something
Sometimes I Just Lay In Bed And Think About Life
Did You Get A Haircut No It Grew Shorter
Who would have expected that the plethora of dumb Facebook pages could actually serve a purpose - helping people better understand each other.