How Companies Learn Your Secrets →

Good 9-page read on how Target uses data to understand consumers and predict purchase behaviour. Consumers’ shopping habits are most vulnerable during major life changes and Target targets their shoppers with the knowledge gathered through data mining.

The Febreeze case study on positioning and piggybacking exisiting habits makes a good point on how qualitative analyses can help in understanding shopping habits. (Quantitative isn’t everything)

It also touches a little on the “arms race” to hire statisticians. Data, analytics, statistics is a really hot field to be in now. NYT is adding fuel to the fire with frequent articles and blog posts on this subject. (Excessive? Perhaps.)

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Work: Created a tag for work-related posts. After contemplating on whether I should use another platform or create a another tumblr blog, I decided to stick to this…for now. This will change when there are complaints, or when I feel that posts on work and Pokemon should not mix.